文化和旅游产业高质量发展多路径探究——以江西文旅产业发展为例

Exploration of Multiple Paths for High-quality Development of the Culture and Tourism Industries——Taking the Development of Jiangxi’s Culture and Tourism Industries as an Example

文化和旅游产业高质量发展具有满足多元文化需求、促进传统文化保护、赋能乡村振兴和对外展示良好国际形象的重要意义。“十四五”时期,我国文旅产业进入高质量发展的重要时期,与相关产业融合程度不断提高,这既为文旅产业提供了发展机遇,也提出了更高的要求。近年来,江西文旅产业发展态势强劲,取得一定成效,但也存在产业规模总量不大、资本支持力度不强、数字开发程度偏弱等短板。应进一步从深化金融支持、鼓励社会力量参与、实施数字化战略、培育本土品牌等方面探究江西文旅产业高质量发展路径。

The high-quality development of the culture and tourism industries is of great significance in meeting the needs of multiculturalism,promoting the protection of traditional culture,empowering rural revitalization,and displaying a good international image to foreign countries.During the 14th Five-year Plan period,China’culture and tourism industries entered an important period of high-quality development,and its integration with related industries continued to improve,which not only provides development opportunities for the culture and tourism industries,but also puts forward higher requirements.In recent years,the development trend of Jiangxi’s culture and tourism industries has been strong and has achieved certain results.However,there are also shortcomings such as a small total industrial scale,weak capital support,and weak digital development.We should further explore the high-quality development path of Jiangxi’s culture and tourism industries from aspects such as deepening financial support,encouraging social participation,implementing digital strategies,and cultivating local brands.