新媒体视阈下藏语播音主持的创新与发展

The Innovation And Development Of Tibetan Language Broadcasting And Hosting Under The New Media Visual Threshold

随着互联网与新媒体的发展,多元化媒介纷至沓来,在此背景下,播音主持工作面临新的严峻挑战,求新求变成为播音主持工作新的要求。在新时代新媒体背景下,播音主持工作者应面向大众,在突出特色化、个性化和分众化发展道路的同时,应做好转型发展,提高政治素养、专业素养、语言素养、新闻素养及形象气质素养等,时刻为创新发展做好准备。

With the development of the Internet and new media,diversified medias are coming,under this background,the work of broadcasting and hosting is facing new and severe challenges,and seeking new changes has become the new requirement of broadcasting and hosting.In the new era,the workers should do a good job by facing the public,in transformation and development,improve political,professional,language,news and image temperament literacy,etc.,while highlighting the characteristic,personalized and diversified development path,and always prepare for innovative development.