基于SWOT分析的黄山市夜游经济发展研究

Research on the Development of Night Tour Economy in Huangshan Based on SWOT Analysis

目前,我国经济步入一个高质量持续发展的新时代。随着群众生活质量的日益稳步提高,人们对较高层次、较高品质的旅游消费产生了一种更趋强烈多元化的需求。夜游经济是传统旅游经济方式的重要延伸,是实现扩大旅游综合收入,推动优质旅游和特色城市发展十分有效可靠的途径之一。因此,运用SWOT分析黄山市的夜经济模式的自身发展及进程中具有的各种优势、劣势、机遇及未来挑战,并从中提出发展建议,以期助力黄山市夜经济高质量发展。

At present,China’s economy has entered a new era of high-quality development.With the improvement of the quality of life,people have a stronger demand for high-level and high-quality tourism products.The night tourism economy in the night economy is an extension of the traditional economy,and it is one of the effective ways to expand the total income of the tourism economy and promote the city’s high-quality tourism and urban development.By using SWOT to analyze the strengths,weaknesses,opportunities and challenges in the development process of Huangshan night tourism economy,this paper puts forward suggestions to help its high-quality development.