都乐:谁说“果蔬”难做大?——来自小岛上的果蔬巨鳄征服世界

Dole:Who said it's hard to expand a"fruit and vegetable"business?

如今,无论是在国际零售巨头山姆、家乐福,还是本土商超盒马、华润万家的门店里,都能看到都乐这个果蔬品牌。从小岛上的水果商贩,到全球最大的果蔬巨鳄,都乐凭什么一步一步征服了世界?国人真正接触到都乐,得益于进博会的成功举办。从参加首届进博会开始,都乐每届都没落下,成为名副其实的“铁粉”,它也因此获得了上千家海内外权威媒体关注。

Today,Dole,a fruit and vegetable brand,can be seen in the stores of international retail giants:Sam's and Carrefour,as well as China's local Freshippo and CR Vanguard.From a fruit vendor on a small island to the world's largest fruit and vegetable giant,how did Dole conquertheworld stepby step?