思想政治教育视角下高校网络舆情治理的优化策略探析

Probe into Optimized Strategies of Online Public Opinion in Colleges from the Perspective of Ideological and Political Education

高校网络舆情治理对大学生思想政治教育的过程与效果产生重要影响,是高校思想政治教育工作的重要组成部分。高校网络舆情治理是守好意识形态主要阵地、打造健康向上校园文化和储备时代所需专门人才的需要。但高校网络舆情面临网络存在虚假信息、高校管理人员舆情治理意识薄弱以及舆情治理能力匮乏等问题。通过分析高校网络舆情面临的现实困境,立足思想政治教育视角,并从遵循治理目标、筑牢危机意识、划分类别等级和培育中坚力量等方面提出优化舆情治理效果的策略。

The governance of online public opinion in colleges has a great influence on the process and results of ideological and political education.Also,it is an important part of ideological and political education in colleges.The management of online public opinion is the requirement of keeping the main ideological position,building a healthy and upward campus culture and reserving the specialized talents need.However,online public opinions in colleges are faced with such problems as false information,weak awareness of public opinion governance and lack of public opinion governance ability.Based on the analysis of the real difficulties faced by online public opinions in colleges,the paper recommends some strategies to optimize the effect of public opinion governance from the perspectives of ideological and political education,which includes governance objectives,strengthen crisis awareness,classify categories and cultivate core forces.