MG动画在标志设计中的运用探析

The application of Motion Graphic in logo design

文章主要研究在新媒体时代背景下,基于PS、AI、AE等软件,通过理论知识和软件技术的研究,在传统标志设计中引入MG动画对标志进行动态化设计,通过分析标志动态设计的基本原则,从图形的色彩、空间形状、质感以及特效使用等方面,对动态标志的类型进行分析,总结了MG动画在标志设计中应用的常用基本方法和技巧,帮助平面设计者更加简便、高效地实现动态标志的设计,拓展和丰富标志的表现形式,适应新媒体领域的传播需求。

In this paper,under the background of new media era,based on PS,AI,AE and FLASH software,MG animation is introduced into traditional logo design to carry out dynamic logo design,through the four aspects of color,space shape,texture and special effects,this paper analyzes the types of dynamic signs,sums up the ways and methods of dynamic design of signs,and expands and enriches the forms of expression of signs,adapt to the communication needs of the new media field.