乡村振兴视域下农产品市场营销策略分析

Analysis of Marketing Strategies for Agricultural Products from the Perspective of Rural Revitalization

乡村振兴是我国基于社会发展实际,为解决新时期“三农”问题提出的重大发展战略,可以有效推动传统农业的转型发展,建立完善的现代化农业体系。加快农业现代化发展、推动乡村振兴战略实施过程中,打造农产品品牌是行之有效的途径,强化农产品品牌建设与市场营销不仅可以加快农产品的销售速度,扩大农产品的营销范围,还能提高农产品的利润,实现农民的增收致富。尤其是在互联网时代下,农产品的线上销售为创新农产品市场营销策略提供了全新赛道,乡村振兴战略的提出为农产品市场提供了政策上的支持。本文在乡村振兴视域下对农产品市场营销策略进行了分析和探讨,以供参考。

Rural revitalization is based on the actual social development of our country,which is a major development strategy put forward to solve the problems of“agriculture,rural areas and farmers”in the new era,and can effectively promote the transformation and development of traditional agriculture and the establishment of a perfect modern agricultural system.In the process of accelerating the modernization of agriculture and promoting the implementation of the strategy of rural revitalization,the creation of agricultural brands is an effective way,and strengthening the branding and marketing of agricultural products can not only accelerate the speed of sales of agricultural products and expand the scope of marketing of agricultural products,but also improve the profitability of agricultural products and achieve the farmers’income and wealth increase.Especially in the Internet era,the online sales of agricultural products for the innovation of agricultural marketing strategies provide a new channel,and the strategy of rural revitalization provides policy support for agricultural product markets.This paper analyses and discusses the marketing strategies of agricultural products from the perspective of rural revitalization for reference.