摘要
阐述跨境电子商务的特点,存在的问题,分析新兴科技在跨境电商发展中的应用与采取的优化措施,包括运用大数据、人工智能和VR虚拟技术、智能推荐引擎技术提升跨境电商用户体验。
This paper expounds the characteristics and existing problems of cross-border e-commerce,analyzes the application and optimization measures of emerging technologies in the development of cross-border e-commerce,including the use of big data,artificial intelligence,VR virtual technology,and intelligent recommendation engine technology to enhance the user experience of crossborder e-commerce.
作者
林雄图
LIN Xiongtu(School of Economics and Management,Minnan Institute of Technology,Fujian 362700,China)
出处
《电子技术(上海)》
2023年第8期74-75,共2页
Electronic Technology
关键词
电子商务
VR虚拟技术
智能推荐引擎
e-commerce
VR virtual technology
intelligent recommendation engine.