“互联网+”视域下鞋服企业创新发展与变革

Innovation Development and Reform of Footwear and Clothing Enterprises in the Perspective of“Internet+”

互联网作为新时代发展的产物,不仅改变了我们的生活,也在逐渐引导企业的创新发展及变革。鞋服零售行业作为我国国民经济的重要组成部分,在推动经济增长等方面起到重要的作用。在“互联网+”视域下如何提升鞋服企业的创新发展能力尤为重要。本文分析了传统模式下鞋服企业面临的困境,探讨了“互联网+”形势下的机遇与挑战,并提出鞋服企业创新发展策略。

As a product of the development of the new era,the Internet not only changes our lives,but also gradu⁃ally guides the innovation development and transformation of enterprises.As an important part of my country's national economy,the footwear and clothing retail industry plays an important role in promoting economic growth.How to im⁃prove the innovation and development capabilities of shoe and apparel companies in the Internet+perspective is par⁃ticularly important.Therefore,this paper mainly analyzed the difficulties faced by footwear and clothing enterprises under the traditional model,discussed the opportunities and challenges of Internet+,and proposed innovative devel⁃opment strategies for shoe and apparel enterprises.