具有心理共情能力的电影博物馆产品设计研究

Design of Film Museum Products with Psychological Empathy Ability

目的针对现有旅游景区的文创产品的销售场景与用户旅游体验割裂的问题,探索旅游产业变化升级中,用户需求问题及心理学共情理论引入景区产品设计的方法。方法利用文献资料研究法、比较研究法、调查研究法、深层访谈法、多学科综合及产品设计案例研究,对用户共情在旅游场景应用方式进行分析,将具有心理共情能力的旅游产品设计方法进行设计应用,验证本课题提出的设计方法的有效性。结果通过电影博物馆产品设计案例,验证了具有心理共情能力的旅游景区产品设计可行性。结论具有心理共情能力的旅游产品设计方法,能指导旅游产品设计实践,能有效沟通用户和旅游场景情感的情感诉求和体验需要。

Aiming at the problem that the sales scenario of cultural and creative products in the existing tourist attractions is separated from the user's tourism experience,the work aims to explore the method of introducing the user need problem and psychological empathy theory into the product design of tourist attractions in the process of the change and upgrading of the tourism industry.Through literature research method,comparative research method,survey research method,in-depth interview method,multidisciplinary synthesis and product design case study,the application of user empathy in tourism scenarios was analyzed,and the tourism product design method with psychological empathy ability was applied to verify the effectiveness of the design method proposed in this subject.The feasibility of product design of tourist attractions with psychological empathy was verified through the case of film museum product design.The tourism product design method with psychological empathy can guide the practice of tourism product design,and can effectively communicate the emotional appeals and experience needs of users and tourism scenarios.