基于意义创新的家电场景赋能构建

Empowered Construction of Home Appliance Scenarios Based on Meaning Innovation

目的单纯针对产品本身的设计策略无法完全满足家电行业的差异化创新需求,因此设计师需要思考更利于企业管理、品牌价值、用户共鸣的创新模式,以满足市场的需求。方法通过对比分析传统创新模型框架,梳理意义创新模型的相关概念,探讨了产品意义的产生场景及意义创新对家电产品的赋能。结果明确了家电设计的场景语境,通过对家电场景与意义三重关系的分析,提供了意义创新在家电产品设计实践中的方法。同时,反向思考了家电场景语境对意义创新的激发能力,即在场景构建,场景叙事,场景框架中,分别产生意义,发展意义,描述意义。结论最终建立了意义创新赋能家电场景,家电场景激发意义创新的概念模型。指导家电行业设计从业者利用意义创新模型,丰富家电场景下的设计内容和方法。

Since the design strategy only for the product is increasingly unable to meet the differentiated innovation needs of the home appliance industry,it is necessary for designers to think about the innovative models that are more conducive to enterprise management,brand value and user resonance to meet the market demand.The traditional innovation model framework was comparatively analyzed,the relevant concepts of the meaning innovation model were sorted out,and the production scenarios of product meaning and the empowerment of meaning innovation to home appliances were discussed.Then,the scenario context of home appliance design was clarified,and through the analysis on the three-fold relationship between scenario and meaning,a method was provided for the meaning innovation in home appliance design practice.At the same time,the ability of the home appliance scenario context to stimulate meaning innovation was considered reversely,that was,in the scenario construction,scenario narration,and scenario frame,meaning was generated,developed and described,respectively.Finally,a conceptual model is established in which meaning innovation empowers home appliance scenarios,and home appliance scenarios stimulate meaning innovation.Thus,the design practitioners in the home appliance industry can be guided to use the meaning innovation model to enrich the design content and methods in the home appliance scenarios.