商业设计中情感性符号使用效应的探究

Research on the use Effect of Emotive Symbols in Commercial Design

商业设计中,符号作为重要的设计元素,具有传递信息、引发共鸣和增强品牌识别的功能。然而,在当前商业广告领域中,情感化设计的应用还有提升的空间。因此,有必要提供完整的科学论据,为情感化设计提供理论基础,从而改善目前的情况,使中国当代商业广告设计更好地满足人们的需求。为了解决这一问题,本研究以中国当代商业广告设计为对象,探讨情感性符号语言的使用效应,并对中国当代商业广告设计进行案例研究,以探索解决这一问题的途径。

In commercial design,symbols,as important design elements,have the function of transmitting information,triggering resonance and enhancing brand recognition.However,in the current commercial advertising field,the application of emotional design still has room for improvement.Therefore,it is necessary to provide complete scientific arguments to provide a theoretical basis for emotional design,so as to improve the current situation and make contemporary Chinese commercial advertising design better meet people's needs.To solve this problem,this study targeted the Chinese contemporary Chinese commercial advertising design to explore the use effect of emotional symbolic language,and conducted a case study of the contemporary Chinese commercial advertising design to explore ways to solve this problem.