水墨艺术元素在广告视觉设计中的应用研究

Research on the Application of Ink Elements of art in Advertising Visual Design

文章以广告视觉设计为研究对象,阐述了水墨艺术元素的概念、内容及特点,从文化和艺术层面分析了水墨艺术元素在广告视觉设计中的应用价值,从色彩、形态、构图、意境方面分析了水墨艺术元素融入广告视觉设计中的表现形式,结合水墨艺术元素特点,提出从意境营造、文化传达、创新表现层面来提升广告视觉设计效果,为水墨艺术元素融合广告视觉设计提供参考建议。

The article takes the advertising visual design as the research object,and expounds the concept,content and characteristics of ink Elements of art.This paper analyzes the application value of ink Elements of art in advertising visual design from the cultural and artistic aspects;From the aspects of color,form,composition and artistic conception,this paper analyzes the manifestation of ink Elements of art in advertising visual design.Combined with the characteristics of ink Elements of art,this paper proposes to improve the visual design effect of advertising from the aspects of artistic conception creation,cultural communication and visual expression,and provides reference suggestions for the integration of ink Elements of art into advertising visual design.