文旅融合环境下全州红色文化的品牌形象设计研究

A Study on the Brand Image Design of Red Culture in Quanzhou under the Environment of Cultural and Tourism Integration

本文在文旅融合背景下,通过挖掘和利用全州红色文化资源优势,从品牌形象设计角度探讨全州红色文化的内涵与发展。对全州红色文化进行研究,分析与现代设计的契合点,以此为基础进行品牌形象设计,提升全州红色旅游文化的知名度与影响力。在文旅融合背景下,研究全州红色文化品牌形象设计,对全州红色文化的传承与创新具有重要意义,同时也为其他地区红色文化品牌形象设计提供了新的思路与方向。

Under the background of cultural and tourism integration,this paper explores the connotation and development of red culture in Quanzhou from the perspective of brand image design by mining and utilizing the advantages of red Cultural resource management in Quanzhou.Research the red culture of Quanzhou,analyze its connection with modern design,and design the brand image on this basis to enhance the popularity and influence of Red tourism culture in Quanzhou.In the current context of cultural and tourism integration,studying the brand image design of red culture in the whole state is of great significance for the inheritance and innovation of red culture in the whole state,and also provides new ideas and directions for the brand image design of red culture in other regions.