唐山老字号品牌形象创新设计研究

Research on Innovative Design of Tangshan Time-Honored Brand Image

本文通过分析唐山老字号及其品牌形象现状,梳理唐山老字号品牌形象现存的主要问题,总结并提出了适合唐山老字号品牌形象创新设计方法,以期为重塑唐山老字号品牌形象提供参考和借鉴,焕发唐山老字号品牌时代新活力。

This paper analyzes the current situation of Tangshan time-honored brand and its brand image,sorts out the main problems existing in Tangshan time-honored brand image,summarizes and puts forward innovative design methods suitable for Tangshan time-honored brand image,in order to provide reference and reference for reshaping Tangshan time-honored brand image,and radiates the new vitality of Tangshan time-honored brand era.