基于伏羲文化视域下IP形象设计策略研究

Research on IP Image Design Strategy Based on the Perspective of Fuxi Culture

本文从非遗文化的保护和传播出发,通过对伏羲文化的内涵价值进行IP形象设计的开发与探究,从人的认知心理出发构建伏羲文化视域下IP形象设计的方法。通过对比法、总结归纳法等,分析确立IP形式设计的发展趋势,发掘非遗文化传承的新趋势和新路径。总结出非遗文化发展新思路以及设计方向,为非遗文化IP形象的设计创作提供一定的参考价值。

Starting from the protection and dissemination of intangible cultural heritage,this paper develops and explores the IP image design of Fuxi culture,and constructs the method of IP image design from the perspective of Fuxi culture from human cognitive psychology.Through comparison method,summary and induction method,the development trend of IP form design is analyzed and established,and the new trend and new path of intangible cultural heritage inheritance are explored.This paper summarizes new ideas and design directions for the development of intangible cultural heritage,and provides certain reference value for the design and creation of the IP image of intangible cultural heritage.