校园文化在服饰设计中的应用研究

Research on the application of campus culture in clothing design

随着我国经济社会的快速发展,人们已从物质需求转向高雅的人文素养追求。校园是知识文化传播的高地,服饰产品是体现校园文化内涵最直观的物质载体,也是校园文化建设的重要部分。因此,校园文化在服饰设计中的应用日益受到人们的关注,具有校园特色服饰的创新设计有助于推动其在该领域产业化发展,进而增强校园文创品牌的社会影响力,推动校园文化产业高质量发展。

With the rapid development of China’s economy and society,people have shifted their needs from material needs to the pursuit of elegant humanistic literacy.Campus is a highland for the dissemination of knowledge and culture,and clothing products are the most intuitive material carrier that reflects the connotation of campus culture,and are also an important part of campus cultural construction.Therefore,the application of campus culture in clothing design is increasingly receiving people’s attention.Innovative design of clothing with campus characteristics can help promote its industrial development in this field,thereby enhancing the social influence of campus cultural and creative brands,and promoting high-quality development of the campus cultural industry.