服装品牌广告设计中的创意与视觉诱惑力研究

Research on creativity and visual attractiveness in clothing brand advertising design

通过对服装品牌广告设计中的创意与视觉诱惑力的研究,文章揭示了广告设计在传播品牌形象和吸引消费者注意力方面的重要性。研究发现,创意的巧妙运用能激发消费者的兴趣和情感共鸣,进而提高品牌的知名度和消费者的忠诚度,而视觉诱惑力则通过精心构思的色彩、图案和布局等元素吸引消费者的注意力,激发其购买欲望。

By studying the creativity and visual attractiveness in clothing brand advertising design,this paper reveals the importance of advertising design in spreading brand image and attracting consumers’attention.Research has found that the clever use of creativity can stimulate consumers’interest and emotional resonance,thereby enhancing brand awareness and consumer’loyalty,while visual attractiveness attracts consumers’attention and stimulates their purchasing desire through carefully crafted elements such as colors,patterns and layouts.