国潮品牌崛起背景下阳新布贴非遗文化传播与推广新路径研究

Research on the new path of dissemination and promotion of intangible cultural heritage of Yangxin cloth stickers under the background of the rise of China-Chic brand

国潮设计师品牌的崛起,不仅说明了中国时尚行业的发展,更是对中国传统文化的传承和发扬,使中国传统文化焕发新的活力,也成为中国文化传播推广的有效途径之一。基于此,文章探索了阳新布贴等纺织非遗的传播推广新机遇和路径,以期为阳新布贴的可持续传播以及创新推广路径提供参考。

The rise of China-Chic designer brand not only shows the development of Chinese fashion industry,but also inherits and promotes Chinese traditional culture,which makes Chinese traditional culture glow with new vitality,and also becomes one of the effective ways to spread Chinese culture.Based on this,this paper explores new opportunities and paths for the dissemination and promotion of textile intangible cultural heritage such as Yangxin cloth stickers,in order to provide reference for the sustainable dissemination and innovative promotion paths of Yangxin cloth stickers.