“非门票经济”背景下红色旅游赢利模式与综合效益拓展研究——以寨卜昌村为例

Research on the Profit Model and Comprehensive Benefit Expansion of Red Tourism under“Non-ticket Economy”-Zhaibuchang Village as an Example

近年来,红色旅游已成为国内旅游业发展的重要趋势和研究热点。鉴于国家对旅游景区门票经济政策的管控、疫情影响下门票降温的趋势以及红色旅游自身的“公益性”价值取向,“非门票经济”背景下红色旅游的可持续发展问题亟须解决。对焦作市著名红色旅游景点寨卜昌村展开实地调研,通过深度访谈、文献整理等方法,阐释“非门票经济”背景下主题体验型红色旅游赢利模式;从产业结构、循环经济、管理意识三个层面分析、探寻“非门票经济”背景下红色旅游综合效益拓展的有效路径。

Red tourism has become an important trend and the research hotspot of domestic tourism in recent years.The sustainable development of red tourism under the background of“non-ticket economy”becomes an issue to be solved urgently in view of the national economic policy of tourist attraction tickets,the decreasing trend of tickets under the influence of the epidemic and the“public welfare”value orientation of red tourism.The researchers conduct field research on Zhaibuchang village in Jiaozuo City,and they explain the profit model of red tourism featured by theme experience under the background of“non-ticket economy”through in-depth interviews,literature collation and other methods.The researchers also explore the effective path for comprehensive benefit expansion of red tourism under the background of“non-ticket economy”from three aspects of industrial structure,circular economy and management consciousness.