江西山水民歌品牌发展可行性研究

Research on the Brand Development Feasibility of Jiangxi Landscape Folk Songs

山水旅游是江西旅游发展的重要组成部分。江西山水民歌品牌发展定位,要立足以“山”“水”为主体的特色,强化红色旅游的传统特色,利用特色文化营造氛围。江西森林旅游歌曲、与部分县市旅游宣传有关的歌曲和与促进江西经济发展有关的歌曲,对建设江西山水民歌品牌具有重要意义。具体而言,要从提供技术支撑、整合民歌资源、利用广告营销活动、打造名人文化IP、传承与创新江西山水民歌品牌这五个方面助推江西山水民歌品牌发展。

Landscape tourism is important for Jiangxi tourism development.The brand development orientation of Jiangxi landscape folk songs should highlight the characteristics of mountain and water,strengthen the traditional characteristics of red tourism,and use the characteristic culture to create an atmosphere.Jiangxi forest tourism songs,songs related to tourism promotion in some counties and cities,and songs related to promoting economic development of Jiangxi are of great significance to the brand construction of Jiangxi landscape folk songs.This study puts forward five suggestions to promote the brand development of Jiangxi landscape folk songs:providing technical support,integrating folk songs resources,using advertising marketing activities,creating celebrity culture IP,and inheriting and innovating Jiangxi landscape folk song brand.