摘要
如今,旅游发展进入跨界融合的新时代,“微度假”是本地居民在周边游览、度假、休闲的旅游活动,它既是一种文化体验,也是一种生活方式。乡村“微度假”旨在培育一种有别于城市生活的新型生活方式,体现乡村旅游真正的魅力。文章在对乡村“微度假”进行SWOT分析的基础上,从旅游产业角度出发,为促进乡村振兴提供新的发展方向和策略。
In the post epidemic era,tourism development has entered a new era of cross-border integration.“Micro vacation”is a tourism activity for local residents to visit,vacation,and relax in the surrounding area.It is not only a cultural experience,but also a way of life.The“micro vacation”in rural areas aims to cultivate a new way of life that is different from urban life,reflecting the true charm of rural tourism.Based on a SWOT analysis of rural“micro vacation”,this article provides new development directions and strategies for sustainable rural revitalization from the perspective of the tourism industry.
作者
邓芳
Deng Fang(School of Bussiness,Xianning Vocational Technical College,Xianning,Hubei,437100)
出处
《市场周刊》
2023年第11期68-71,共4页
Market Weekly
基金
湖北省职业技术教育学会课题“构筑职业院校‘1+N’协同育人平台,助力湖北乡村健康旅游目的地建设”(项目编号:ZJGB2021093)阶段性建设成果。
