大运河文化带视域下的皖北文旅融合发展路径研究

On Integrated Development of Culture and Tourism in Northern Anhui from the Perspective of Grand Canal Cultural Belt

大运河文化带国家战略是皖北文旅融合发展的重大机遇,充分利用丰厚的文化资源,促进文旅融合发展,有助于皖北实现区域经济转型升级。大运河文化带皖北区域文旅融合发展存在管理体制不完善、文化底蕴认知度低以及景区开发程度低等问题,解决这些问题,需要转变发展观念,健全领导机制,以“大运河文化带”统领皖北文旅融合发展;需加强文化资源的研究宣传,提升文旅项目开发的文化自觉;需要注重品牌建设,创建龙头景区,从而有效推进皖北区域文旅融合发展。

The national strategy of the Grand Canal Cultural Belt is a major opportunity for the integrated development of culture and tourism in northern Anhui.It is useful to help drive the transformation and upgrading of the regional economy in northern Anhui by making full use of rich cultural resources to promote the integrated development of culture and tourism.At present,the integrated development of culture and tourism in northern Anhui in the Grand Canal Cultural Belt is facing many problems,such as imperfect management system,low awareness of cultural deposits and less development of scenic spots.It is essential to change the development concept,improve the leadership mechanism,and lead the integrated development of culture and tourism in northern Anhui with the Grand Canal Cultural Belt.It is necessary to strengthen the research and publicity of cultural resources and enhance the cultural consciousness of cultural tourism project development by emphasizing brand construction and creating leading scenic spots,so as to effectively promote the integrated development of culture and tourism in northern Anhui.