基于心流通道的文旅设计策略研究——以合柴文创园为例

Research on Cultural and Tourism Design Strategy Based on Heart Flow Channel—Taking Hechai Cultural and Creative Park as an Example

文化旅游近年来发展火热,为了设计出能让用户获得沉浸式体验的旅游文创产品和体验活动,以心流通道为依据,对用户旅游流程体验展开触点研究以获得设计机会点,策划旅游文创产品设计和体验活动,结合案例合柴文创园进行设计实践论证。对合柴文创园的游览路线进行三个阶段划分设计:第一阶段文化输入,实现用户初识环境时高度新鲜和愉悦的心流体验;第二阶段文化融入,在体验持续过程中,提高用户参与度,达到用户心流的目的;第三阶段文化输出,提高用户的深度沉浸式体验,保持用户的心流。实践证明,运用心流通道对用户体验流程进行分析,可以更精准地找到设计机会点,从而进行旅游文创产品设计和体验活动策划,与用户产生共鸣,实现文旅的最优化体验。本文为文旅的产品设计和体验活动设计提供了理论依据和方法指导。

In recent years,cultural tourism has developed rapidly,in order to design tourism cultural and creative products and experiential activities that can provide users with an immersive experience.This article based on the heart flow channel,the contact research on the user's travel process experience is carried out to obtain design opportunities,plan the design and experience activities of tourism cultural and creative products,and demonstrate the design practice with the case of Hechai Cultural and Creative Park.Design the tour route of Hechai Cultural and Creative Park in three stages,the first stage of cultural input is to achieve a highly fresh and enjoyable flow of mind experience for users when they first encounter the environment;The second stage of cultural integration aims to increase user engagement and achieve user flow during the continuous experience process;The third stage of cultural output aims to enhance usersdeep immersive experience and maintain user flow.Practice has proven that analyzing user experience processes through the flow of mind channel can more accurately identify design opportunities,thereby designing tourism cultural and creative products and experiential activities,resonating with users,and achieving the optimal experience of cultural and tourism.This article provides theoretical basis and methodological guidance for product design and experiential activity design of cultural and tourism.