高质量发展背景下皮革企业网络营销策略优化分析

Optimization of Network Marketing Strategies of Leather Enterprises under the Background of High-Quality Development

皮革企业高质量发展是适应经济形势和产业变革,确保企业保持良性发展的基本保障。虽然我国皮革企业网络营销体系已经较为完善,但实际运行与客户需求仍存在一定偏差,网络营销优势没有得到充分发挥。本文从网络营销在皮革企业高质量发展中的作用出发,对皮革企业网络营销现状进行分析,提出从强化网络营销重视程度、创新网络营销体系、打造网络营销IP品牌、提升网络营销影响力等方面入手,提升皮革企业网络营销水平。

The high-quality development of leather enterprises is the basic guarantee for adapting to the economic situation and industrial changes, ensuring the healthy development of enterprises. The network marketing system of leather enterprises in China has been relatively complete, but there is still a certain deviation between actual operation and customer needs, and the advantages of online marketing have not been fully utilized. Starting from the role of network marketing in the high-quality development of leather enterprises, this article analyzed the current situation of network marketing in leather enterprises, and proposed to enhance the level of network marketing in leather enterprises by strengthening the importance of network marketing, innovating the network marketing system, building an IP brand for network marketing, and enhancing the influence of network marketing.