“双高”背景下高职院校校园文化品牌建设路径

Vocational College Campus Culture Brand Construction Path Under Background of“Double High”

国家高度重视高职院校发展,积极推进“双高”计划,全面深化职业教育改革,立足点是提高高职院校人才培养水平。高职院校培养的人才不仅要有精湛的技能,更要有良好的综合素养。大力推进高职院校校园文化品牌建设,以文化人,以文育人,对提高人才培养质量有着重要意义。高职院校校园文化品牌建设路径为:弘扬大学精神,厚实校园文化品牌底色;把握实践取向,增添校园文化品牌亮色;融入地方文化,打造校园文化品牌特色。

The country attaches great importance to the development of higher vocational colleges,actively promotes the“double high”plan,and comprehensively deepens the reform of vocational education,which is based on improving talent training level of higher vocational colleges.The talents trained by higher vocational colleges should not only have exquisite skills,but also have good comprehensive quality.It is of great significance to enhance the quality of talents training to vigorously promote the construction of campus culture brand in higher vocational colleges and educate students with culture.The building path of campus culture brand in higher vocational colleges is as follows:carry forward the university spirit and strengthen the background of campus culture brand;grasp the practice orientation,add bright color to campus culture brand;integrate into the local culture and create the brand characteristics of campus culture.