乡村体育赛事助力乡村振兴的价值意蕴、要素结构与实践策略

The Value Implication,Element Structure and Practice Strategy of Rural Sports Events Helping Rural Revitalization

运用文献资料、案例分析、逻辑分析等研究方法,从社会景观、乡村业态及村民交流等角度探究乡村体育赛事助力乡村振兴的价值意蕴,分析赛事“资源-服务-模式”型系统要素结构;以贵州“村BA”为例,探索乡村体育赛事特色承办模式及其成效。研究认为乡村体育赛事有助于集聚体育资源、保持体育业态平衡、培育乡村体育参与氛围。应利用办赛特殊性条件消解资源限制、完善赛事服务机制弥合内部服务性矛盾、加强赛事内部结构支撑防止模式失衡等结构支撑。同时,在宏观层面,强化总体部署,完善乡村体育赛事的可持续发展环境;在中观层面,集聚资源要素,拓宽乡村体育赛事培育路径;在微观层面,对接村民主体,加快推进乡村体育赛事助力乡村振兴等实践策略。

By using research methods of literature review,case analysis and logical analysis,this paper explores the value implication of rural sports events in promoting rural revitalization from the perspectives of social landscape,rural formats and villagers? communication,analyzes the system element structure of the “resource-service-mode” type and takes “Village BA” in Guizhou as an example to explore the characteristic hosting mode of rural sports events and its effectiveness.The research shows that rural sports events can help gather sports resources,maintain the balance of sports formats and cultivate the rural sports participation atmosphere.Therefore,it is proposed to use the special conditions of events to eliminate resource restrictions,improve the event service mechanism to bridge the internal service contradictions,and strengthen the internal structural support of events to prevent the imbalance of the model and other structural supports.At the macro level,it is suggested to strengthen the overall deployment,and improve the sustainable development environment of rural sports events;at the middle level,gather resource elements and expand the cultivation paths of rural sports events;at the micro level,dock the main body of villagers,and accelerate the promotion of rural sports events to help rural revitalization.