情感化设计视角下新余夏布绣及其旅游文创产品设计分析

Research on Xinyu grass embroidery and its design of tourism cultural and creative products from the perspective of emotional design

根据唐纳德·诺曼情感化设计理论中提出的三个层次,从形态元素、功能属性、文化内涵三个方面分析了夏布绣艺术蕴含的文化资源以及新余夏布绣旅游文创产品的现状:自然古朴且别具地域特色,制作工艺和品质有待提升;装饰美化效果好,实用性不足;多表现传统意蕴,缺乏现代化表达。新余夏布绣艺术的传承和推广,其旅游文创产品的设计和开发应采取精准掌握市场需求、运用数字化技术等策略。

Based on the three levels proposed by Donald Norman's emotional design theory,this paper analyzes the cultural resources contained in the art of grass embroidery and the current situation of the tourism cultural and creative products of Xinyu grass embroidery from three aspects:form,function and cultural connotation.They are natural and simple with unique regional characteristics;The production process and quality need to be improved;The decoration and beautification effect is good,but the practicability is insufficient;They are mainly manifested in traditional connotations,lacking modern expression.In order to inherit and promote the art of Xinyu grass embroidery,it is necessary to accurately grasp the market demand and use digital technology in the design and development of tourism cultural and creative products.