基于UTAUT模型的大学生手机旅游App使用行为探究

Exploration of College Students’Mobile Phone Travel App Usage Behavior Based on the UTAUT model

基于统一接受及使用技术理论(UTAUT),针对大学生手机旅游App的使用意愿、行为及影响因素进行问卷调查。发放268份问卷,收回205份问卷,采用SPSS 25.0与AMOS 23.0软件进行数据处理及分析。结果表明,大学生手机旅游App的使用意愿受到社会影响、绩效期望及努力期望的显著正向影响,个体创新性对努力期望与感知风险产生了显著的正向影响,努力期望与使用意愿分别对绩效期望及使用行为产生了正向影响。

Based on the Unified Acceptance and Use Technology theory(UTAUT),a questionnaire survey is conducted on college students’intention,behavior and influencing factors according to the utilization of mobile travel App.The study issues 268 questionnaires,collects 205 questionnaires,and uses SPSS 25.0 and AMOS 23.0 to do data processing and analysis.The results show that college students’intention to use mobile travel App is significantly positively influenced by social influence,performance expectation and effort expectation.Individual innovation has significant positive influence on the effort expectation and perceived risk.Effort expectation and use intention positively influence performance expectation and use behavior respectively.