社交媒体中“隐私悖论”解构:基于隐私态度与隐私行为的实证研究

Deconstruction of“Privacy Paradox”in Social Media:An Empirical Study Based on Privacy Attitude and Privacy Behavior

随着网络社交媒体的普及,用户数据隐私披露和保护之间的矛盾日益凸显,这种现象被称为隐私悖论。文中以大学生在社交媒体中的隐私关注情况为研究对象,通过对隐私态度、隐私行为、感知风险和隐私悖论之间关系的研究,认为大学生用户对网络社交平台的信任感较高,导致隐私感知风险较低。为了更好地保护用户数据隐私,文中从国家、平台和个人3个层面提出了对策建议。

With the popularity of online social media,the contradiction between user data privacy disclosure and protection has become increasingly prominent.This phenomenon is known as the privacy paradox.This paper takes the privacy concerns of college students in social media as the research object.Through research on the relationship between privacy attitudes,privacy behaviors,perceived risk,and privacy paradox,it is believed that college students have a high sense of trust in online social platforms,resulting in a low perceived risk of privacy.In order to better protect user data privacy,this paper proposes countermeasures and suggestions from the national,platform,and individual levels.