基于VR技术的数字旅游场景构建策略

Construction Strategy of Digital Tourism Scene Based on VR Technology

在21世纪,旅游产业进入新的发展阶段,以数字旅游为主导的信息化建设将成为该产业发展的内在需求。所谓数字旅游,指将各类与旅游相关的信息以场景化的形式发布到网络平台上,向供需双方提供全面的旅游信息和动态。在大数据时代,数字旅游活动主要体现在智慧旅游场景中。智慧旅游场景是旅游消费者完成旅游过程的核心,是旅游资源与游客的数字化连接,是信息技术带给旅游消费者的新型体验空间。文中研究了VR技术在该领域中的应用,利用虚拟现实技术的高度融合性,为游客提供全方位、个性化的旅游信息,并构建了既可以更好地服务游客,又能为旅游企业提供信息支撑的数字旅游场景。

In the 21st century,the tourism industry has entered a new stage of development,and the informatization construction led by digital tourism will become the inherent demand for the development of the industry.The so-called digital tourism refers to the release of various tourism-related information to the online platform in the form of scenarios to provide comprehensive tourism information and dynamics to both supply and demand.In the era of big data,digital tourism activities are mainly reflected in smart tourism scenarios.Smart tourism scenarios are the core of tourism consumers to complete the tourism process.This is the digital connection between tourism resources and tourists,and a new type of experience space brought by information technology to tourism consumers.This paper studies the application of VR techno-logy in this field,uses the high integration of virtual reality technology to provide tourists with comprehensive and personalized tourism information,and constructs a digital tourism scene that can not only better serve tourists,but also provide tourism enterprises with information support.