线上与线下融合办展模式实施会展“品牌化、专业化、国际化”高质量发展

Integrated online and offline exhibition mode The high-quality development of"branding,specialization and internationalization"is carried out

2022年,面对新冠疫情持续和对外贸易环境不断恶化等不利因素影响,南京市坚持以“国内大循环为主体、国内国际双循环相互促进”的新发展战略为指导,按照市委市政府“创新名城、美丽古都”总体部署,坚持以打造“国内领先、国际知名”会展名城为目标,在疫情科学常态化防控的基础上,继续探索发展线上与线下融合办展模式,实施会展“品牌化、专业化、国际化”高质量发展战略,擘画南京市“十四五”会展业发展规划,全市会展业在会展经济规模、对产业拉动作用、提升城市知名度等方面成效明显。

In 2022,in the face of adverse factors such as the continuous COVID-19 pandemic and the deteriorating foreign trade environment,Nanjing adheres to the new development strategy of"domestic great cycle as the main body and domestic and international double cycles promoting each other"as the guidance,and adheres to the overall deployment of"innovative city and beautiful ancient capital"by the municipal Party Committee and the municipal government,and adheres to the goal of building a"leading domestic and internationally renowned"exhibition city.On the basis of scientific and regular pandemic prevention and control,continue to explore the development of online and offline integrated exhibition mode,implement the high-quality development strategy of"brand,specialization and internationalization"of exhibitions,and draw the development plan of Nanjing's"14th Five-Year Plan"exhibition industry.Industry in the exhibition economic scale to promote the role of industry,enhance the visibility of the city effect is obvious.