基于组态视角的生态系统创业者认知对冲突目标管理的影响研究

Research on the impacts of ecosystem entrepreneur’s cognition on conflict goal management based on configuration perspective

创业生态系统因其资源和机会供给优势已成为新创企业产生与成长的重要场所。在核心企业主导的创业生态系统中(Hub-based Entrepreneurial Ecosystems,HEEs),新创企业与核心企业之间在发展目标上存在天然的冲突与对立。冲突目标管理成为生态系统创业者难以回避的现实难题,也是创业生态系统研究亟待解决的理论难题。创业者认知被认为是其行为方式和行为结果的决定性因素,以此为出发点,根据“认知—行为”研究框架,本文以海尔海创汇为例,采用fsQCA方法从组态视角分析了生态系统创业者的认知要素与冲突目标管理效果之间的关系。研究发现,自控主导型、悖论心态单一驱动型、悖论心态主导型3个组态可以产生好的冲突目标管理效果,生态系统创业者的自控和悖论心态在冲突目标管理过程中发挥着重要作用。研究结果深化了生态系统创业者认知要素与冲突目标管理之间关系的认知,有助于生态系统创业者通过自我评估和技能学习提升冲突目标管理效果,从而更好地建设与核心企业之间的关系。

Entrepreneurial ecosystems have become an important venue for creation and growth of start-ups because of the available resources and opportunity supplies.In the hub-based entrepreneurial ecosystems(HEEs),there are natural conflicts and opposition between the start-ups and the hub firms.Conflict goal management is not only the unavoidable practical problem for ecosystem entrepreneurs,but also an urgent theoretical dilemmas for entrepreneurial ecosystem research.Entrepreneurs’cognition is considered to be the decisive factor of their behavior style and results.Starting from this,according to the“cognition-behavior”research framework,this paper takes HCH Ventures(Haier’s entrepreneurial ecosystem)as an example,and adopts fsQCA method to analyze the relationship between the cognitive configuration of ecosystem entrepreneurs and the management effects of conflict goal management.There are three configurations for good results of conflict goal management,namely,the self-control dominated,the paradox mindset single driven and the paradox mindset dominated.The self-control and paradox mindset of ecosystem entrepreneurs play an important role in the process of conflict goal management.The research results deepen the understanding of the relationship between the cognitive elements of ecosystem entrepreneurs and the conflict goal management,and help ecosystem entrepreneurs improve the effects of conflict goal management through self-assessment and skill learning,so as to build better cooperation with hubfirms.