乡村振兴视角下民宿集群发展的逻辑与路径

Logic and Paths of Homestay Clusters from the Perspective of Rural Revitalization

乡村振兴背景下,集合各方力量,链接各方资源,走集群式发展之路,进而实现共赢发展,是民宿行业发展的主要方向。形成民宿集群的基础优势,推动乡村旅游高质量发展,关键在于提高民宿行业整体标准,充分挖掘民宿集群和个体成员的商业价值,持续加强政策引领。

In the context of rural revitalization,the development of individual homestays faces certain limitations and challenges.In order to achieve multi benefit and win-win development,gathering various forces,linking various resources,and taking the path of cluster development of homestays has become the main direction of current homestay development.From single operation to the development of homestay clusters,it is found that there are inherent limitations in the development of individual homestays.Based on the research on the necessity and feasibility of the development of homestay clusters,this study aims to help drive the development of rural tourism market in the region through a homestay cluster approach,improve the overall standards of the homestay industry,enhance the commercial value of the entire business format and individual members of the homestay cluster,strengthen policy guidance,standardize the development direction of the homestay cluster,and overall enhance the development level of the regional rural tourism homestay industry.