摘要本文以“社交媒体内容营销”为主题,在中国知网上检索相关文献257篇,在Web of Science上检索相关文献898篇,借助CiteSpace软件对以上文献进行可视化分析,探讨国内外有关社交媒体内容营销的研究现状及热点,并结合国内外学者的研究成果总结出社交媒体内容营销的特点,旨在为相关理论研究和企业营销实践提供有益借鉴。
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