从制度逻辑到最优区分:中国企业社会责任研究的展望

From Institutional Logics to Optimal Distinctiveness:The Case of Corporate Social Responsibility Research in China

制度逻辑理论是组织与管理研究的主流理论分析框架之一。虽然近年来有大量实证研究应用制度逻辑理论来解释中国企业的管理问题,但这些研究主要是将西方的制度逻辑框架应用于中国企业战略分析,缺少针对中国情境的制度逻辑归纳总结和理论构建。本文对现有的基于中国情境的制度逻辑研究进行梳理,提出了一个基于多元制度逻辑冲突的时空分析框架。与此同时,本文在多元制度逻辑冲突时空分析框架讨论的基础上,引入最优区分理论对这个分析框架进行拓展和延伸。本文认为,将最优区分理论和制度逻辑理论相结合,有助于相关领域的理论与实践创新。最后,本文以中国企业社会责任研究为例,讨论如何将这两个理论视角进行有机结合,将中国情境下的企业社会责任研究向纵深推进。

The institutional logics theory is one of the major theoretical frameworks in organization and management research.Although numerous empirical studies have applied the institutional logic theory to explain management issues in Chinese firms in re-cent years,these studies mainly apply Western institutional logics frameworks to the analysis of Chinese enterprises,lacking induc-tive summarization and theoretical construction based on the Chinese context of institutional logics.This article reviews the existing institutional logic research based on the Chinese context and proposes a theoretical perspective based on the temporal-spatial ten-sions of multiple institutional logics.At the same time,this article introduces the optimal distinctiveness theory to extend and ex-pand this perspective based on the tensions of multiple institutional logics.The article argues that combining the optimal distinctive-ness theory with institutional logics theory can promote theoretical and practical innovation in relevant fields.Finally,taking the re-search on corporate social responsibility of Chinese firms as an example,this article discusses how to organically combine these two theoretical perspectives to deepen the research on corporate social responsibility in the Chinese context.