摘要
While the internet skills of the elderly is no longer a big problem,it is still necessary to further improve the online shopping experience and activity of the elderly.Evidently,the frequency of seniors shopping online is not nearly as high as the younger generation,as the elderly online shopping frequency is still calculated by weeks.People with higher education and younger age are more likely to accept technology products and understand how to use them,but people with lower education and older age will find it harder to use technology product.The majority of the elderly have a vision for the further development of technology to help them.This study shows that the elderly group shopping demand is large,but when the majority of the elderly choose offline consumption,the option of just a simple online solution is insufficient.Some shopping apps have made improvements in such aspects as font enlargement,color contrast enhancement and simplified operation steps.However,these improvements only solved the superficial problems,and failed to consider and solve the problems based on the experience of the elderly.
