从竞争到竞合:数字经济时代的企业关系演进

From Competition to Coopetition:The Evolution of Enterprise Relations in the Digital Economy

数字经济时代,企业关系逐渐由“竞争”走向“竞合”,但系统研究企业竞合关系演进的文献鲜见,难以全面解释新竞合现象并有效指导企业新时代的战略选择。聚焦数字经济对企业竞合关系的影响,通过实践与理论剖析,揭示了数字经济对企业竞合关系具有驱动和赋能作用,并对企业收益有一定的影响,构建了“驱动—赋能—收益”研究框架。基于数字经济典型特征,依次阐释了数字经济驱动、赋能企业竞合及其影响企业收益的机理,进而得出数字经济时代,竞合将成为企业普遍的战略选择,而且竞合的成本—收益关系将得到显著改善,并提出以竞合促进企业持续发展和企业数据要素流通的管理启示。

Digital technology changes the logic of enterprise competition,so that enterprise relationships shift gradually from“competition”to“Coopetition”.However,there is little literature on the evolution of enterprise com-petition relationships in the digital economy era,making it difficult to fully explain the new phenomenon of coopeti-tion and effectively conduct strategic choices for enterprises in the digital economy.It is focused on the impact of the digital economy on the coopetition relationship of enterprises in the study.Through the analysis of some practi-cal case and theoretical study,it summarizes the driving and empowering effects of the digital economy on the coopetition relationship of enterprises,and successively explained the mechanisms of the digital economy driving and empowering coopetition,and which how to effects on coopetition returns.