跨境电商带动传统产业转型升级研究

Research on the Transformation and Upgrading of Traditional Industries Driven by Cross-border E-commerce

现阶段,我国传统产业面临着巨大的转型压力,大力发展跨境电商有利于我国传统产业转型升级,助推我国传统产业迈向全球价值链中高端。但是,由于传统产业企业对跨境电商认知不足,跨境电商平台国际竞争力较小,企业经营困难重重,产业转型需求差异大和跨境电子商务专业人才缺乏等原因,导致传统产业向跨境电商转型难度较大。为有效促进跨境电商与传统产业有效融合,加快推动传统产业转型升级,需要发挥政府引导作用,培育多元化跨境电商平台,促进传统产业数字化转型,持续改善跨境电商发展环境。

At present,China's traditional industries are under enormous pressure to do transformation.Vigorous development of cross-border e-commerce is beneficial for the transformation and upgrade of our traditional industries,it will push the industries towards mid and high end of global value chain.However,due to the lack of knowledge of cross-border e-commerce,numerous difficulties in business operation,big differences in industrial transformation needs,low competitiveness of cross-border e-commerce in the international platforms,and lack of cross-border e-commerce professionals made it difficult for traditional industries to transform into e-commerce.To promote the integration of cross-border e-commerce and traditional industries effectively,and to accelerate the transformation and upgrading of traditional industries,it is necessary for the government to play a guiding role,to introduce the application of new technologies,to encourage diversified cross-border e-commerce platforms,and to improve cross-border E-commerce development environment continuously.