短视频时代气象科普视频内容生产应用思考

Thoughts on Production and Application of Meteorological Popular Science Video Content in the Short Video Era

气象是最贴近大众的领域之一,短视频即时性、大众性、碎片化、分众化等特点给气象短视频的发展带来了机遇,但同时专业化团队运营、内容娱乐化等特点也给气象科普视频的发展带来了一定的挑战。在短视频时代内容形态的影响下,气象科普短视频呈现形态类型化、选题生活化、栏目品牌化、场景实景化、表现具象化等特点,启发了短视频时代气象科普视频内容应从团队建设、擅抓热点、转变思维、细节研磨等路径进行提升创新。

Meteorology is one of the fields closest to the public.The characteristics of short video,such as instantness,popularity,fragmentation and diversification,bring opportunities to the development of short video,but at the same time,the characteristics of professional team operation and content entertainment also bring certain challenges to the development of meteorological science popularization video.Under the influence of the content form of the short video era,the short video of meteorological science popularization presents the characteristics of type of form,life selection,column branding,scene reality,and concrete performance,which inspires the video content of meteorological science popularization in the short video era to improve and innovate from the path of team building,grasping hot spots,changing thinking,and details polishing.