浅谈包装设计中的情感符号

Talking about the Emotional Symbols in Packaging Design

包装设计因注入情感符号成为吸引消费者购买因素重要组成部分,不仅注重了功能满足,还要追求精神关怀。文章探讨情感符号在包装设计中的应用,分析包装设计中的情感表达,让包装设计成为消费者与商品之间的精神依托,让情感符号的载体通过设计得以体现。

Packaging design has become an important part of attracting consumers to buy because of the injection of emotional symbols,not only focusing on functional satisfaction,but also the pursuit of spiritual care.This paper discusses the application of emotional symbols in packaging design,analyzes the emotional expression in packaging design,and makes packaging design the spiritual support between consumers and goods,so that the carrier of emotional symbols can be refl ected through design.