苏绣非遗文化的数字化呈现与传播策略

Digital Presentation and Communication Strategy of Suzhou Embroidery Intangible Cultural Heritage

在新时代背景下,数字媒介对于传播非遗文化有着重要意义。文章以纪录片《苏绣》为例,主要探讨非遗文化在数字创作中的呈现方式和传播策略,以达到更广泛的社会影响,同时唤起受众对传统苏绣文化的保护。

In the context of the new era,documentaries,as a unique form of media,are of great signifi cance for the dissemination of intangible cultural heritage.This article takes the documentary"Suzhou Embroidery"as an example to mainly explore the presentation and dissemination strategies of intangible cultural heritage culture in documentary creation,in order to achieve a wider social impact and at the same time arouse the audience's protection of traditional Suzhou embroidery culture.