农村居民公领域公民环境行为的影响因素及层级结构研究

Research on the Influencing Factors and Hierarchical Structure of Citizen’s Environmental Behavior of Rural Residents in the Public Domain

基于国家生态文明试验区(江西)农村居民的调研数据,运用回归分析与解释结构模型(ISM),对农村居民公领域公民环境行为的影响因素及其层级结构展开研究。研究发现:农村居民的公领域公民环境行为主要受新媒体环保接触、数字素养、自我效能感、沟通扩散型政策和政治面貌的影响。农村居民公领域公民环境行为的发生有三条路径:一是数字素养→新媒体环保接触→自我效能感→农村居民公领域公民环境行为。二是沟通扩散型政策→自我效能感→农村居民公领域公民环境行为。三是政治面貌→农村居民公领域公民环境行为。

Based on the research data of rural residents in the National Ecological Civilization Test Zone(Jiangxi),this paper uses the regression analysis and interpretation structure model(ISM)to study the influencing factors and hierarchical structure of citizens’environmental behavior in the public domain.The study found that the environmental behavior of citizens in the public domain of rural residents is mainly influenced by new media environmental contact,digital literacy,self-efficacy,communication diffusion policy and political landscape.There are three paths of citizen environmental behavior in the public domain of rural residents:Path 1:digital literacy→new media environmental contact→self-efficacy→citizen environmental behavior in the public domain of rural residents;Path 2:Communication and diffusion policy→sense of self-efficacy→citizen environmental behavior in the public domain of rural residents;Path 3:Political Landscape→Civil Environmental Behavior in the Public Domain of Rural Residents.