6L. Liu and Y. Chau, The Impact of Country Image Effects on the Perceived Quality of Selected Brands of Air Condi- tioner Marketed in Hong Kong, BBA Thesis(unpublished), 2001, p. 3o.
7E. D. Jaffe and I. D. Nebenzahl, National Image and Competitive Advantage : The Theory and Practice of Country - of-Origin Effect, Copenhagen Business School Press, 2001.
8P. Kotler, "Marketing places", quoted from Ingeborg Astrid Kleppe, Country Images in Marketing Strategies: Conceptu- al Issues and Experiential Asian illustrations, Journal of Brand Management, Vol. 10, 2002, p. 42.
9Seyhmus Baloglu and Ken W McCleary, A Model of Destination Image Formation, Annals of Tourism Research, Volume 26, Issue 4, 1999, pp. 868 -897.
10Seyhmus Baloglu and Ken W McCleary, A Model of Destination Image Formation, Annals of Tourism Research, Volume 26, Issue 4, 1999, pp. 868-897.