“5W”视角下中医药文化的国际传播

The International Communication of Traditional Chinese Medicine Culture from the Perspective of the“5W”

中医药作为中华传统文化的珍宝,属于世界文化重要的组成部分之一。在与新型冠状病毒疾病的斗争中,中医药发挥了独特的优势。文章分析中医文化国际传播的意义,通过“5W”模式理论框架分析现阶段文化传播领域的现状,探寻更好的中医药文化传播方式,从而加速中医药文化国际传播,让中医药在国际交流中大放异彩。

Traditional Chinese medicine,as a treasure of Chinese traditional culture,is an important component of world culture.In the fight against the COVID-19 pandemic,traditional Chinese medicine has played a unique advantage.This paper analyzes the significance of international dissemination of traditional Chinese medicine culture and examines the current status of cultural dissemination in the field through the“5W”model theoretical framework.By exploring better ways of disseminating traditional Chinese medicine culture,it aims to accelerate the international dissemination of traditional Chinese medicine culture and let it shine in international exchanges.