乡村振兴背景下直播电商助力乡村经济高质量发展的路径研究

Research on the Path of Live E-commerce Assisting the High Quality Development of Rural Economy in the Context of Rural Revitalization

近年来,我国农村电子商务迎来爆发式发展,直播电商扮演了重要角色,在一定程度上促进了农产品销售,提高了农民的经济收益,已成为促进乡村经济发展的重要工具。立足乡村振兴战略的实施,在介绍电商直播助农现状和取得成效的基础上,总结了直播电商在农村经济高质量发展过程中的经验,分析了其存在的问题,提出相关的解决策略,以为探索直播电商助农在乡村振兴工作中的新路径提供借鉴。

In recent years,China's rural e-commerce ushered in explosive development,live e-commerce has played an important role,to a certain extent,promote the sale of agricultural products,improve the economic benefits of farmers,has become an impor‐tant tool to promote rural economic development.Based on the implementation of the rural revitalization strategy,this paper ana‐lyzed the current status and achievements of live streaming e-commerce in assisting agriculture,summarized the experience of live streaming e-commerce in the process of high-quality development of rural economy,analyzed its existing problems,and put forward relevant solutions to provide important references for exploring new paths for live streaming e-commerce to assist agriculture in rural revitalization.