区域一体化发展背景下长三角区域休闲体育市场秩序重构研究

Research on Rebuilding Leisure Sports Market Order of Yangtze River Delta Based on the Background of Regional Integrated Development

重构长三角区域休闲体育市场秩序是贯彻长三角区域一体化发展战略的有效路径。基于市场秩序治理理论和区域一体化发展视角,分析长三角区域休闲体育市场秩序的内涵,并提出重构的理论依据:1)通过完善市场治理体系,鼓励市场主体充分竞争,充分发挥市场在资源配置中的决定性作用,从而实现资源优化配置;2)通过长三角区域产业专业化延伸产业链,将资源禀赋优势有效转化为长三角区域产业市场竞争优势,推动长三角区域市场主体合作及协调专业化分工;3)通过协调生产要素的空间分布,发挥长三角区域内各地产业要素比较优势,实现长三角区域产业业态分布格局的优化。分析认为,在长三角区域一体化发展背景下,长三角区域休闲体育市场秩序重构的现实困境为:1)休闲体育市场治理体系与休闲体育产业发展阶段不相适应;2)小市场利益分割格局与统一大市场要求不相适应;3)休闲体育产业业态的同质化空间布局与休闲体育产业生产要素的空间分布不契合。基于此,提出长三角区域休闲体育市场秩序的重构策略。

Rebuilding leisure sports market orders is the vital route of improving integration in Yangtze River Delta.Based on theories about market order and development of integrated area,the study analyzed the connotations of Yangtze River Delta leisure sports market order,found out theories of rebuilding market order:1)optimizing the distribution of resources throughout improving market governance system,encouraging full competition and enabling the market to play the decisive role in resource allocation;2)promoting cooperation and coordinating specialized labor division among market entities of Yangtze River Delta throughout extending the industrial chain by regional industrial specialization,transforming resource advantages into regional competitive advantages effectively;3)optimizing the distribution pattern of industrial formats throughout coordinating the spatial distribution of production factors,utilizing regional comparative advantages.Analysis suggests that under the background of regional integration development,the practical dilemma of restructuring the leisure sports market order in the Yangtze River Delta region is:1)incongruity between the market governance system and leisure sports industry development;2)incongruity between fragmented small market interest structure and the demand of unified large market;3)incongruity between the homogenous spatial layout of leisure sports industry and spatial distribution of producing factors of leisure sports industry.Based on this,the reconstruction strategy for the leisure sports market order in the Yangtze River Delta region is proposed.