融媒体背景下传媒企业的融合发展路径探讨

Discussion on the Integrated Development Path of Media Enterprises under the Situation of Financial Media

在融媒体环境下,传媒行业面临着前所未有的机遇和挑战,传媒行业需要充分运用互联网思维和技术,以创新引领企业实现融合发展。分析融媒体背景下传媒企业融合发展面临的困境,提出实现融合发展的路径。

Under the environment of integrated media,the media industry is facing unprecedented opportunities and challenges,and the media industry needs to fully utilize Internet thinking and technology to lead the enterprise to realize integrated development with innovation.Analyze the dilemmas faced by the integrated development of media enterprises under the background of integrated media,and put forward the path to realize the integrated development.