新媒体环境下大学生英语跨文化交际能力培养研究

Research on the Cultivation of English Intercultural Communication Skills of College Studentsin the New Media Environment

跨文化交际本身就是一个动态的过程,其交际的主要动力是不同文化之间的差异,此外生产力的发展水平也影响到跨文化交际的方式、深度与广度。新媒体的快速发展,使得跨文化交际变得更为便捷,越来越多的人参与到跨文化交际中来。英语课程教学的互动性,对大学生英语跨文化交际能力培养产生了积极的影响。如何有效应用新媒体提升大学生英语跨文化交际能力的学习效果,促进高校英语课程高质量发展是英语学科值得研究的课题。

Intercultural communication is a dynamic process,driven by the differences between different cultures.Moreover,the level of development of productivity also affects the way,depth,and breadth of intercultural communication.The rapid development of new media has made intercultural communication more convenient,with an increasing number of people participating in it.The interactivity of English curriculum teaching,which has had a positive impact on the cultivation of the English intercultural communication ability of college students.How to effectively apply new media to improve the learning effectiveness of the ability and promote the high-quality development of English courses in universities is a topic worth studying in the field of English.