基于国潮文化图案的旅游文创产品创新设计策略

Innovative Design Strategy of Tourism Cultural and Creative Products based on China-Fashion Cultural Pattern

随着社会经济的发展与生活水平的提高,人们不再仅仅满足于传统的物质需要,更加追求精神层面的满足,国潮文化逐渐受到各行各业的重视。近年来,国潮文化得到了大力发展,为文创产品设计行业带来了全新的机遇和挑战,尤其是在旅游文创产品创新设计方面,融入国潮文化图案已经成为潮流趋势之一。基于此,本文分析当前国潮文化图案的特点,并提出基于国潮文化图案的旅游文创产品创新设计策略,为相关工作从业者提供可参考的建议。

With the development of social economy and the improvement of people's living standards,no longer only satisfied with the traditional material needs,more in the pursuit of spiritual satisfaction,China-fashion culture gradually by the attention of all walks of life.In recent years,China-fashion culture has been vigorously developed,bringing new opportunities and challenges to the cultural and creative product design industry,especially in the innovative design of tourism cultural and creative products,the integration of China-fashion cultural patterns has become one of the trends.Based on this,this paper will reproduce and analyze the characteristics of the current China-fashion cultural patterns,and put forward the innovative design strategy of tourism cultural and creative products based on China-fashion cultural patterns,so as to provide reference suggestions for relevant practitioners.